Designer. Advisor. Mentor. Cat-dad.
Hey, I'm Asher, an award-winning designer who empowers creativity by evangelizing design thinking and human-centered transformation. I have a growth mindset and deep empathy championing the best experience for everyone. I have a unique background in both digital agencies and in-house design, giving me the perspective to infuse diversity & inclusivity within design innovation.
I value radical collaboration, empathy, and an entrepreneurial spirit. These ideals guide my design process and vision for the future.
Product Designer, Amazon / Goodreads
2019 - 2020 (Current)
Leading the future design direction of mobile apps (iOS, Android, Kindle) at Goodreads (110+ million users). Full stack design—from research through conceptual design, UX, prototyping and usability testing.
Evaluating and building scalable design systems—implementing cross-platform visual design languages, component libraries and innovating new patterns and standards.
Product Designer, TaskRabbit
2018 - 2019
Gained stakeholder consensus to adopt design thinking, sprints, and drive customer success across a two-sided marketplace. Led the redesign of the Tasker app and launched it to the App Store & Google Play in local and international markets.
2017 - 2018
Uniglitter is a visionary glitter beauty company offering a unique product line targeted towards a broad range of consumers ranging from festival goers to sports fans. Uniglitter has grown exponentially and is now in retail stores all over the US and internationally, indluing Hot Topic and Dolls Kill.
Senior Product Designer, Mappen (acquired by Twenty)
2015 - 2018
Collaborated cross functionally with stakeholders, developers, and product managers to consistently ship new features. Experience mentoring junior designers while working on multiple platforms, including iOS, Android, and Mobile web.
UI / UX Designer, StumbleUpon
2014 - 2015
Worked closely with engineers to implement iOS/Android designs and interactions in an agile, iterative environment. Created leading-edge pattern libraries, prototypes, mockups, visual components, and style guides.
University of California, Los Angeles (UCLA)
Bachelor of Arts, Design Media Arts 2005-2009
Webby Award Mobile App
TOP 10 - 5th Annual Logo Design Awards 2015
SXSW Best of Show Award
Take This Lollipop 2013
Design Mentor Cascade SF 2016-2020
"We collaborated at a time of very high growth at TaskRabbit, when the complexity of the product was evolving as the business grew. Asher’s strong work in creating a comprehensive design system helped the product experience stay cohesive in both sides of the marketplace. I really appreciate Asher’s efforts and the lasting effects they had at the company."
- Derya Rose, Director of Product (TaskRabbit)
"He asked hard questions and brought new ideas to the tired Goodreads apps. His designs were fresh, visually strong, and definitely raised the bar. Asher also inspired the team to try new design techniques and exercises, adopt new design collaboration tools, and work more efficiently."
- Brett Ryckman, Head of Design (Goodreads)
"Asher is a rockstar UX designer. He combines the ability to efficiently dissect a problem and construct a strong UX viewpoint with very high quality visual design. He is considered a UX thought leader and would be an asset to any team that wants to deliver a top-shelf user experience."
- Amol Sogol, Product Manager (StumbleUpon)
"I really appreciated the focus Asher put on building a stronger design team culture with icebreakers, pairing sessions, and sharing design articles/ideas. These efforts are especially important during these difficult times of working in isolation. I know it’s help the team feel more supported and generated better solutions for our customers."
- Libby Roin, Head of Product (Goodreads)
Features & blog.
My great wall of Instagram.